Ellie Möller

Back to my work

Evolution Laser Clinic

ELC

Managing marketing for a beauty clinic franchise

Managing social media (Instagram, TikTok, Facebook, LinkedIn) part-time, including content creation, community engagement, campaigns, analytics and paid ads.

Role

Social Media Manager

Content Creator

Videographer/photographer

Year

2024 - Present

Client

Evolution Laser Clinic

Status

Ongoing

I developed some branding, including a logo, for an eco-friendly e-commerce platform specializing in dog products crafted from recycled materials.

Overview

Currently responsible for all marketing and social media for Evolution Laser Clinic, an Australian beauty clinic franchise with locations in Stockholm - Mall of Scandinavia and Täby Centrum, Gothenburg and Jönköping. I single-handedly manage their online presence, ensuring brand consistency, engagement, and growth across platforms.

Driving Engagement & Growth

I create and execute marketing campaigns, including organic content strategies and paid advertising (Meta Ads & Google Ads). This includes developing engaging visuals, producing video content and writing compelling copy tailored to the target audience. I also handle email marketing, campaign tracking and performance analysis to optimize results.

Community Engagement

I actively manage community engagement by responding to customer inquiries across all channels, running competitions to increase interaction, and posting Instagram stories almost every day.

I create engaging and interactive stories designed to boost follower involvement and maintain a dynamic presence.

Finishing up

Managing marketing for four major beauty clinics in Sweden part-time (20k+ Instagram followers), I handle everything from content to ads. With limited hours, I can’t always perfect every detail, but I strive for continuous improvement.

View next 👇🏻👇🏻

Mauriziós Bistro & Bar

Developed and maintained the restaurant’s digital presence.

View project

Gernandt & Danielsson

This work sample represents an assignment for the position of Marketing Assistant at G&D.